YouTube has traded in the 5 star rating system for a Like/Dislike system. Off the bat, it seems to devalue search results (no longer can see the rating of each video) by only indicating which videos are most liked and not displaying any ratings information for the other 90% of videos on the page.
YouTube has been busy changing their site and user experience every week for the past month. Half the time i’m wondering if my browser is misfiring. Did they test all these layout changes with certain users before making them public so quickly?
They are changing the user experience so fast it seems like it would be impossible to measure the effects of each new variant to optimize and learn from each change.
Here is what the new Like/Dislike display looks like for a video AFTER you vote:
I’m not sure if it’s just the “Friend this user / Subscribe to user” mystery that still annoys me or if YouTube is continuing to do things that just don’t make much sense? I guess they are damned if they do, damned if they don’t.
With nearly a $1.5millon/day shortfall on revenue, a horrible social networking experience, and basically no evolution for 3 years; I think somehow I have to count these recent blunders as progress.
Maybe Google moved the old YouTube crew over to Google Buzz, always keeping the same people on projects that are years late to market and years behind.
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The blog of a nomadic internet marketer, web host owner, dating site owner and web developer.
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