If you advertise on Facebook, you’re probably starting to see a few ads being disapproved because users didn’t “like” them.
Facebook is making an effort to deliver ads that users will enjoy, to enrich their online experience, and make Facebook the warmest blanket on the internet for everyone to snuggle in.
As a human being, I think this whole concept of user reviewed ads is interesting. As an advertiser and marketer, the whole thing stinks!
The highly effective and very annoying Head-On commercials that annoyed millions of people across the country would never have been possible in a user reviewed approval system. Does that make these ads and products are somehow wrong?
If people don’t like my ads because they slightly offends them or tweak their interest in some ironic way that makes them uncomfortable should they be able to disable my ad across Facebook’s entire network?
I think if Head-On had to rely on Facebook ads they’d go belly up. FB is probably ready to drop more sanctions than the UN vs Iran on anyone who gets massive amounts of ads disapproved because of “negative user feedback”, so watch your step.
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The blog of a nomadic internet marketer, web host owner, dating site owner and web developer.
“Does that make these ads and products are somehow wrong?”
Uh, yeah. If the majority of people hate an ad, then that obviously means something is wrong with it. Even if it “only” offends some people, there’s a very good chance there’s something wrong with it. Like those disgusting Twix commercials.
Instead of whining about how the users of Facebook can vote off ads they don’t like (because it’s sooo the consumers fault for hating a flawed campaign), the people who make them should use it as an opportunity to make better ones.