Publishers are starting to hate DirectTrack. The reason has nothing to do with the quality of the software (it’s top shelf) or the design even at this point (we’re all used to it by now), it’s because a ton of networks have gone out of business lately that had been using direct track.
You probably can think of a few yourself. Those slimey networks that bought a $50.00 template for their website design and never even bothered to replace the default headers and footers to make it match their site. The people that were sure they were going to make $5 million so licensing DirectTrack seemed like a good idea.
Either DirectTrack has lacked in evolution or affiliate networks have lacked the understanding in how to implement new features. Even if the features are there somewhere, it’s hard to find them, much less use them. Any cool data DirectTrack does generate is formatted in a way that just makes it seem cheap (you don’t get the feeling you’re dealing with a $100 million/year company at least).
I don’t think networks can establish a true edge in this market if they share their core platform with dozens of close competitors. Am I the only one burned out on DirectTrack or am I just bad at choosing networks.
What’s your opinion?