If you are a publisher with goals of making a living from websites, there are two basic goals you should start out with, get traffic, and convert that traffic into money.
Chances are, if you have a good idea for site, it probably will never become huge. There’s already good ideas in motion on millions of websites. If your idea makes you nearly soil yourself every time you think about it, you might have a chance. You can be successful with sites that don’t become hugely popular, you just have to have a lot of them.
You need to focus on the type of ads that are going to pay you the most money, then construct the site(s) around them so that those high paying web advertisements are relevant to your users. It doesn’t hurt if you like the topic of your site, but it definitely isn’t necessary. Do some research, figure out which types of ads are paying the most, and will likely continue to do so. Read forums, look at revenue program review sites, get involved in some webmaster communities.
Found an Ad Sector you like ? Research the competition! Check out the first 10 sites listed in google and make notes of the best and worst features of each. Incorporate their strong points into your design outline, and focus on providing better options in areas that your competition is weak.
My Tip: Buy a few books on search engine optimization tomorrow.
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