While companies trim the fat off their marketing plans in attempts to survive the tough economy, one segment of their ad budget is increasing. Pay Per Performance marketing spend is up as big business is starting to understand how simple it is to leverage huge bases of skilled affiliate marketers. The ROI driven mindset of [...]
I am not sure the exact moment when the thought of joining some new PPC advertising network made me need to puke, but I am pretty sure it was Etology not sending a tiny $80.00 check for a small text link I had running on Sitesled.com earlier this year that actually got me to stop [...]
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