Maybe it was Etology Ripping me off.

I am not sure the exact moment when the thought of joining some new PPC advertising network made me need to puke, but I am pretty sure it was Etology not sending a tiny $80.00 check for a small text link I had running on http://Sitesled.com…(visit external link) earlier this year that actually got me to stop giving away my traffic for free. The problem is 9 out of 10 of these network’s sole existence relies on them never paying a majority of people who send traffic.

It was May 2008, my birthday month, and I had been ripped off more times than a blind cashier by one too many hotshot online adbrokers… and I had just had enough. Stan over at etology told me to send him a record of the traffic we sent him. I replied with the records, but he had added my domains to his spam filter. That day I decided to try a few pay per lead programs after making some phone calls and spending a lot of time over at WebHostingTalk.com.

Now 5 months later, I have decided to build a site to document and discuss my journey as a publisher into the online pay per lead market.