Facebook topped Google‘s traffic again on New Year’s Eve, marking the 3rd time in a 7 day period the Social Networking giant exceeded Google’s US Visitor count according to Hitwise, an independent traffic monitoring firm. Apparently people were constantly updating their status with their latest meal highlights and wishing holiday greetings to their 300 friends [...]

 
Facebook Click Prices Take NYE Rest

Finally, after more than seven days of outrageous prices, Facebook ads are back in the zone. Noticeably, the United Kingdom, France, Norway, and Canada are showing cost per click declines around 50% versus one week ago. Are advertisers simply taking a break for the New Years holiday? Did affiliates burn up their ad spend during [...]

 

Zuckerberg creates new class of stock in preparation for selling to institutions and the public. Insiders have been talking about the possibly of an IPO for months, but today the dual stock class decision is a clear indication that your chance to own some powerless B class shares is coming soon ;-) I think I’ll [...]

 

Facebook and Mafia Wars creator Zynga ready for court as a class action lawsuit was filed today over “offer-based” ads that automatically rebilled users each month. The “offers” consisted ads that asked users to complete surveys in return for prizes, but neglected to tell these users they were also being signed up to paid subscription [...]

 

MySpace Advertisers already know, performance at the social network giant has increased by leaps and bounds over the past several months, while prices continue to drop. Is the performance boost because younger kids are abandoning the network in exchange for more niche driven communities? Perhaps the new ad placements and improved interface have finally combined [...]

 
Facebook Buys FriendFeed

Facebook has acquired FriendFeed and the marriage is the biggest topic today across most social networks.  FriendFeed has been a great resource for many people, including me. FriendFeed’s  simple interface allows members to combine all of their social feeds (facebook posts, tweets, blog posts, youtube activity, blip.fm, etc) into one single page.   The beauty of [...]

 
Facebook Ad Approval Times Improve

I’ve been glued to our FaceBook advertising accounts for the past several months.   BlitzLocal has been setting up targetted Facebook ads for most small business clients over the past several weeks.   Working with Facebook  has been one of my favorite, yet most frustrating experiences since I started working with online advertising in the late 90s.  [...]

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