I’ve always been a fan of smaller self serve networks anytime we need to test a large number of campaigns or landing pages for an advertiser. In many cases you can test and analyze 1,000 visits for around $50.00 – cheap insight into page performance. Once you figure out the pages and graphics that perform [...]
Google has launched a simplified interface that allows small business clients to easily setup and manage ads for sponsored search results. The new service, renamed from Google Boost to Adwords Express, should be hugely successful. AE allows anyone to setup ads and bid on keywords in less than 5 minutes. The cost per click system [...]
Recently one of our web hosting clients had her Adsense account disabled right after she crossed the minimum payout threshold so I examined her Analytics and asked about her click-thru rates, if she had ever clicked her own ads, etc. I did a quick search for “disabled Adsense May 2010″ and as expected found a [...]
Today is the first time I noticed thumbnail images in the right side sponsored ads in google search results. Perhaps Google is taking some lessons away from Facebook‘s success using the thumbnail + text for sidebar ad delivery. Check out this example (click for fullsize) Notice how many of the links on Google’s search results [...]
Web publishers are reaping huge profits as the 2.0 bubble heats up. Google has become better at weeding out spam, allowing higher quality sites to rise to the top and finally starting booking some serious revenue. As the popularity of adwords increases, so does the balance of blogger’s bank accounts enrolled in the adsense program. [...]
Local service companies need to focus their ads within a specific radius from their office to target customers they could realistically service. Setting a physical radius for your ads in Adwords is simple. To locate the geo-targeting setup area, log in to your adwords account, then select the campaign that you wish to target. Click [...]
Colorado Roofing and Exteriors is a great example of how some local service companies are leveraging Search and Social Media marketing to help local consumers easily find their website and contact information. Local service businesses may be the best suited group to leverage search marketing because their potential consumers are located in a specific geography [...]
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