Pay-Per-Click Search Marketing Benefits Local Service Companies

Colorado Roofing and Exteriors is a great example of how some local service companies are leveraging Search and Social Media marketing to help local consumers easily find their website and contact information.  Local service businesses may be the best suited group to leverage search marketing because their potential consumers are located in a specific geography and the businesses are not competing with Fortune 500 companies that have large budgets and professional PPC managers. In other words, you’re only competing with other local businesses in the same service niche  for Google placement and traffic. Ranking for “Denver Roofing” for example is  easier than trying to rank nationally for a phrase such as “Weight Loss” or “HDTV”.

Being able to define an advertising radius with a system to measure the price per call and ROI has unlocked huge growth in many small innovative service companies across the country. I am often asked what the best strategy is for online marketing. My reply is always the same, anything you can precisely measure and test cheaply. A combination of campaigns on FaceBook, MSN, Google Adwords, and Ask.com may make sense if each campaign is delivering calls cheap enough to leave you with profit after the job is finished.  Without tools to precisely measure your return on every penny spent, you are destined to fail.

Google has a great self serve platform with tutorials that allow businesses to get started within a few hours.  Consider a few hours of consulting from a reputable ppc management company before you move beyond the test phase. Many agencies will manage your entire account and tie together all the reporting (# clicks, web form submits, calls, etc) for 20-30% of your ad budget.

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