Dating sites have become very popular over the past several years as deep targeted marketing has become preferred to general display ads. Dating sites can serve ads to people with laser accuracy because they know so much about their users interests and desires.
The success of a dating site over the past year has largely depended on a flashy designs, TV commercials and attractive women from Istockphoto inviting you to message them on every landing page. Searching profiles on these sites is much like using Infoseek in 1997. Only a small handful of sites offer any real value to members. A majority seem to just fill user’s browsers with banner ads and email inbox with worthless spam.
The industry is ripe for a revolution. With so much progress made in search over the past 3 years how could dating sites ignore implementing these advancements? What would happen if you gave people a great user experience and people started falling in love?
Nick Krut, the CTO and programming lead for BrowseMyPics.com, has delivered his version of what industry experts are calling nothing short of “The Google for Single People”. Typically most dating technology broadly matches Singles based on multiple points of personality and location. The BrowseMyPics engine Nick Krut has developed matches users on their most important interests and continually learns overtime which matches they become most interested in.
BrowseMyPics can start making personal suggestions to you once it understands who you interact with best, creating a personal online radar for people that might be interested in talking to you. This new approach lets users access the site and easily review their suggested mates instead of routinely performing daily searches to see if any new singles in their area have signed up.