Neverblue’s Banner Rotators are adding more value to publishers sites by automatically optimizing the ads you’ve enabled to run in that particular rotator. This means you can setup a new rotator for each of your sites, select 14 or 15 products to rotate banners for, then after a month the banner software will automatically be displaying the most profitable ads more often.
Neverblue isn’t really clear about how the ads are optimized. this is what they’ve put on their site
“What is a rotator optimizer? : A rotator optimizer automatically optimizes the individual weights of the creatives contained in a rotator, based on their performance relative to the other creatives in that rotator. ”
I hope this is optimized for overall ecpm, and not epc. High EPC is great but if the CTR is horrible you could make more on a higher ctr, lower epc ad. There will be more updates to come on this, but I recommend setting up a banner rotator in one of your blog’s sidebar and see how it works for you. I’ll ask our AM when she gets back from Adtech what their optimizer does specifically and post an update here.
I remember hearing late last year Clickbooth was dedicating more employees to their optimization/rotation department. I’m looking forward to seeing if there have been any recent improvements to their rotation system, or if they are all distracted with Affiliate Apocalypse at SF Adtech this week and their Mega Office move coming in a few weeks.
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