MySpace Advertisers already know, performance at the social network giant has increased by leaps and bounds over the past several months, while prices continue to drop.
Is the performance boost because younger kids are abandoning the network in exchange for more niche driven communities? Perhaps the new ad placements and improved interface have finally combined to form the special sauce for conversions. Maybe all the other advertisers just left (haha)!
This past year MySpace ran into a ceiling on traffic, the year over year growth digits aren’t as exciting (in fact traffic is down year over year, 10% just last month) as past years and the site looks doomed from almost every angle. Maybe just the realization they would go out of business forced MySpace to start acting like a business.
While Twitter and many other newer social networks will likely hit a ceiling then deflate, MySpace may just survive long enough to buy the guys who are in the spotlight today. As ad rates continue to drop, MySpace continues to step up and work harder.
At the end of the day, traffic prices and conversions are all that matter and MySpace is running away with the lead for advertisers no matter how you slice it.
Related posts:
The blog of a nomadic internet marketer, web host owner, dating site owner and web developer.
Agreed, myspace is cheaper, has more traffic, and doesn’t disapprove everything.