How Can I Make Money with Co-Registrations?

Nov 112008

First off, what is Co-Reg?

Co-Registration refers to arrangements between companies to collect user information. Usually this would be a separate check-box on a Web signup form where the user can opt-in to receive messages from a third-party. For example, a magazine running a contest may include a checkbox for registrants to accept e-mail future announcements from them, and also from the prize sponsor of the contest. Co-registration usually adds the subscriber, provided they check the boxes to give permission, to two or more opt-in mailing lists.

Co-Registration services are an established, proven list building tool, It’s a fast, easy, and Free “secret weapon” used by all famous Internet marketers to rapidly grow their large opt-in (permission based) email lists.

Back in May an affiliate representative from an un-named ad agency approached me with some details about some upcoming co-registration campaigns they were considering for some of their advertising clients. I was pretty interested (to say the least) after a few conversations, and decided this was definitely the right angle for me to use with a couple of our under-performing publishing properties. To make a long story short, I never got the creatives for the co-regs.

I’ve been churning a lot of ideas for the past 6 months on co-regs and am finally putting some plans into action. The first leg of this journey will be to acquire scripts that will allow me to integrate and track the co-registration campaigns on various signup pages. I have set a goal to have a system in operation by the first of December. I will update everyone on which software I consider and utlimately decide on. Be sure to contact me if you have any suggestions.

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