Geo Targetting Google Adwords    

Local service companies need to focus their ads within a specific radius from their office to target customers they could realistically service.  Setting a physical radius for your ads in Adwords is simple.

To locate the geo-targeting setup area, log in to your adwords account, then select the campaign that you wish to target.  Click that campaign’s “settings” tab at the top.   Scroll down a bit until you see “Audience”.  In the Audience area you will see “Locations”.  Here you will be able to select between continents, countries, states, and cities.  Use the “Custom” tab to setup a radius (measured in miles) from your office’s street address.

Is it possible for anyone outside the radius see your ads?  Yes.

Here is an example: We have setup advertising for a Roofing company in Evansville.  We target the Google ads for this campaign to run within 50 miles of Evansville, IN. Someone in Texas could still view the ad if they type “Evansville Roofing”.   Anyone anywhere can view ads that have a set radius if they include the geo-term.  Google does this so people searching for specific keywords inside a specific geo will get accurate results, maybe they will be travelling there or have family in that area and want to recommend a business to them.

Do you have questions about Adwords?  Call 866-2-google to discuss Geo Targetting.

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2 Responses to “Geo Targetting Google Adwords”

1. King Avilar says:

   July 8, 2010 at 1:25 pm

   Pay Per Click is a difficult method for me. I like SEO much better. Thanks for this post nonetheless.
2. Alexandra Cooper says:

   July 10, 2010 at 2:34 am

   anybody knows how i could get my banned Adwords account back?*`,