Facebook topped Google‘s traffic again on New Year’s Eve, marking the 3rd time in a 7 day period the Social Networking giant exceeded Google’s US Visitor count according to Hitwise, an independent traffic monitoring firm.
Apparently people were constantly updating their status with their latest meal highlights and wishing holiday greetings to their 300 friends more often than they were searching for how to bake a ham, or find driving directions. Facebook kicking off 2010 as the number 1 site in the US seems appropriate after the huge year the company had in 2009.
Facebook Advertisers Are Not Cheering
There has been a noticable decrease in Facebook Advertising performance over the past several weeks. It seems like most of the additional traffic is not as productive as the standard daily user, I’d have bet the opposite. Stats have been delayed over the past 48 hours as they are updating or fixing the ad system. Over the past 24 hours, we saw only one ad approval cycle.
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Wow, that is an impressive run on traffic for Facebook. But it makes sense, there is a lot of communication going on on Facebook. Especially around holidays, when people are visiting friends and family, and around folks they might not have contact info for.
We’ve been hearing the same thing from advertisers that Facebook hasn’t been exciting lately. There is obviously huge volume available, but competition is up and finding that volume is getting increasingly difficult. Mix that with the beautiful approval process and you have a recipe for frustrated advertisers.