Owen Van Natta, the CEO of MySpace since April 2009, is on his way out. Owen was hired from rival Facebook where he served as Chief Operating Officer.
In a statement, MySpace said Mr Natta will be replaced a by two people, Mike Jones and Jason Hirschhorn.
This is probably the best thing that could happen for MySpace. Perhaps because I’m getting old as the hills now, but everyone I know has already migrated away from MySpace to Facebook.
The following graph show’s the social network’s overall reach has dropped from 8% to just above 3% over the past 18 months (no end in sight for the decline):
Are other top executives going to run for the doors as the ship sinks? Will a new leadership team get MySpace back on course? The near future will tell.
Here’s Facebook’s reach graph showing 30% (10x more traffic than MySpace now):
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The blog of a nomadic internet marketer, web host owner, dating site owner and web developer.
Although MySpace.com does seem to be declining fast, don’t forget that they are getting some excellent exposure like with their Casting call and open video submissions for the hit TV show Glee which were done exclusively through MySpace. MySpace can still attract some very key demographics and if they use celebrities and Media like Bing uses Bravo TV I would not count them out for a Marketing channel for a while still.