Finally, after more than seven days of outrageous prices, Facebook ads are back in the zone. Noticeably, the United Kingdom, France, Norway, and Canada are showing cost per click declines around 50% versus one week ago.
Are advertisers simply taking a break for the New Years holiday? Did affiliates burn up their ad spend during the pricey Christmas Holiday? Are some of the larger Brands done with their Christmas spending blitz for another year? Maybe it’s a combination of all the above.
Looks like anyone who decided to skip the Holiday vacation is going to be rewarded nicely.
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