Facebook and Mafia Wars creator Zynga ready for court as a class action lawsuit was filed today over “offer-based” ads that automatically rebilled users each month.
The “offers” consisted ads that asked users to complete surveys in return for prizes, but neglected to tell these users they were also being signed up to paid subscription services at the same time. This $5 million class action suit is the first of what is expected to be many rounds of court battles over Facebook’s ad practices.
It won’t be long until the lawsuits work their way down the chain to your favorite affiliate network.
Recent activity at Zynga and Facebook: Mafia War’s Zynga put out a statement last week announcing they had raised an additional $15.1mil of financing and have over 3 million people per day playing their games online. Facebooks traffic has nearly doubled over the past 6 months.
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