One of the few drawbacks of dealing the Facebook self-serve advertising platform is that some entire successful campaigns can be disabled if the ads receive enough negative user feedback.
The typical message advertisers see when ads are disapproved goes something like:
“This ad has been disapproved due to negative user feedback concerning the ad’s content. Ad quality and user feedback have always been important considerations for Facebook Ads, and help determine which ads are served to users. In general, ads that receive negative user feedback through both automated and manual reports are less likely to be shown to users, and may be removed from the site. This ad should not be run again in its current form. We appreciate your understanding.”
The new twist in this story is that I’m starting to see this disapproval message on ads that haven’t even ran yet!? Campaigns that have never been started will occasionally have a few of these “Disapproved due to user feedback” messages. These ads will in no way be related to any other ads I’ve previously created or ran.
As most FB advertisers know, there are dozens of anomalies like this every month as Facebook’s advertising platform continues to evolve. Personally I embrace the horrors.
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