I’ve been glued to our FaceBook advertising accounts for the past several months. BlitzLocal has been setting up targetted Facebook ads for most small business clients over the past several weeks. Working with Facebook has been one of my favorite, yet most frustrating experiences since I started working with online advertising in the late 90s. Being able to accurately target ads to so many millions of people on a single site was unthinkable a few years ago.
Over the past month Facebook has made huge improvements with ad approval times. Typical ad approvals during March- May occurred once in the morning, once in the early afternoon, once in the evening, and generally there was one final round of approvals around 10pm EST. The exciting part is during June we saw ad approval times range between 15-30 minutes from 9am to 2am EST.
I am excited about being able to test and revise ads in a fraction of the time required a few months ago. This should help everyone figure out the best ads in each campaign and maximize their profits quickly. At the same time I wonder how much this new ease of use benefit will increase the average prices we must pay for to have our ads show up. I am noticing ads requiring higher bids over the past few weeks. Time will tell.
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The blog of a nomadic internet marketer, web host owner, dating site owner and web developer.
The approval times are just something to distract users from the problem of getting traction on fb, which of late has been harder than finding an affiliate.com offer that actually works.
June was still ridiculous on the approval times for me. Often it would run 12+ hours before getting approved. However, late last week I noticed that my ads were approved in less than 20 minutes and some times as quick as 2 or 3 minutes from submission. I attributed it to less volume close to the holidays, but who knows.
I can’t ever get any ads approved on facebook am i cursed?
Yeah, I’ve been waiting for a good few hours. I’m based in the UK does that mean I have to wait for Facebook USA to approve my ad?
Today (saturday), I have 20 hours waiting for my ads to be approved. I put the last one friday 4pm, today is saturday, 11:40 CT, and they are not approved yet… this is terrible!!!
How about 24+ hours? We were getting good approval times earlier last week, but this is just ridiculous!