Many advertisers are neglecting to supply popular IAB banner sizes to networks when they sign a deal with them to push their offer to the network’s affiliates. As a publisher this means I can’t add some of the best offers to my Neverblue and Clickbooth Rotators because there are no 250×250 sizes available.
For many years I overlooked most of creatives supplied by advertisers on networks I use. As rotators have become easier to create, manage, and measure I have began to incorporate them into some of my blog themes. Other affiliates are doing the same.
Publishers
Rotators make testing offers simple for publishers! Anytime I’m on an affiliate network’s site checking stats and see a new viable offer I can add it into rotation on 3 or 4 sites with just a few clicks for a quick test. If any show promise I can then take a closer look and dedicate time to researching it’s potential. Setup a rotator and deploy it on a site next time you get a chance.
Affiliate Network advertisers
If more people test your offer, you’ll inevitably get more volume on it. Because many advertisers are neglecting to use popular banner sizes this will just be another advantage to put in your court, supplying good banners is just good common sense anyway. Learn about all the popular IAB sizes (300×250, 250×250, 468×60, 728×90 125×125 deminisions at the very least).
Affiliate Network owners
As the major networks continue to develop better rotation systems the gap between the haves and the have nots is going to grow quickly. If Neverblue can automatically optimize my banner positions for ecpm it’s likely I may show less of your ads.
Will matter more to everyone soon
At our agency business we do not use any network hosted rotators because they simply aren’t smart enough yet. Most affiliates generally will have their own tracking and optimization systems as soon as they can afford it. Still, there are smaller sites and personal blogs (like this one) where advertising optimizations isn’t the focus of people’s time. Imagine 171,000 tumblr users including an optimized rotator in their blog theme, etc.
Whoever can bring a hosted intelligent auto optimization system to the table first for banner display will be rewarded hugely. If you’ve already found it, please contact me so I can get in touch with them! ;-)
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