For the past year MyAds has been a low volume source of higher quality traffic that no one really talked about (understandably). Recently MyAds integrated into the Rubicon Network, a huge network comprised of more than 600 mega publishers. The end result is MyAds can give you much larger reach, but the deeper targeting of [...]
I’ve always been a fan of smaller self serve networks anytime we need to test a large number of campaigns or landing pages for an advertiser. In many cases you can test and analyze 1,000 visits for around $50.00 – cheap insight into page performance. Once you figure out the pages and graphics that perform [...]
Once again WordPress has bloggers and businesses excited about an announcement – allowing ad buyers to tap into the massive amount of traffic visiting the 24million blogs hosted on wordpress.com through a deal with advertising partner Federated Media Publishing. Federated Media will share revenue generated from their self serve ad platform with WordPress Bloggers who [...]
My first experience with LinkTrust was in mid-2010 when I submitted their information request form. Mindy Brown contacted us and provided an overview of their pricing and license details. FireCyde was less than a year old and committing to LT’s licensing costs seemed to be a steep hill to climb. We decided to use Prosper202 [...]
Google has launched a simplified interface that allows small business clients to easily setup and manage ads for sponsored search results. The new service, renamed from Google Boost to Adwords Express, should be hugely successful. AE allows anyone to setup ads and bid on keywords in less than 5 minutes. The cost per click system [...]
Occasionally outsourcing landing page design can offer tremendous benefits. If the page built by the outsourced team provides higher profits and conversions than your internal team can produce you come out ahead. If your internal team always produces better results you know you’ve hired the right full time guys. Either way through all this testing [...]
Mine the Fish Bowl! Increase business and get information about customers. Most importantly, it’s what you do with the data that counts. Fish Bowl 201 provides some great info on how to optimize your Fish Bowl. Some of these lessons can be applied to data that you gather about your customers/clients through your website contact [...]
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