Call Tracking: Cost Per Call Analysis

Being able to output your business’s monthly price per call is one of the most important things you can do before you can measure advertising efforts effectively. Calculate your cost per call by taking the sum of your marketing expenses and dividing it by the number of phone calls you get each month. Now take this number and think of every possible way you could lower it. Analyze each new marketing opportunity based on where it’s price per call metric will likely fall.

Tracking your phone calls requires discipline in the absence of an automated call tracking system. Get in the habit of reporting your calls and start witnessing the pay off. Do analysis! Break your marketing efforts and expenses down into service or product categories, then track which categories are generating the most calls, and from where. You can begin optimizing your marketing immediately.

Lowering your price per call without lowering the quality of the lead is your key objective. Generating more sales without increasing your marketing budget is mine. Clients such as Colorado Roofing, Roofing Contractor Marketing, and Colorado Skin Care hire BlitzLocal to lower their website’s cost per visitor. This translates directly to a lower price per call ratio.

Be Sociable, Share!

• 

Related posts:

1. Pay-Per-Click Search Marketing Benefits Local Service Companies