Bebo Traffic Drops 50% in 6 Months

Bebo, the once popular social network geared around member updates and media uploads, continues it’s death spiral towards nothingness as traffic drops another 50% over the past 6 months.

The Bebo Traffic graph from Quantcast would only be good if you could sled down it. Here is the data:

Bebo has been a mecca for spammers, bullies, and copyright abusers over the past year. Although the company is taking steps to address the abuse issues (such as instant panic button to report content violations), they are about a year too late.

The super fascinations with social media early on that propelled some of these earlier networks to the moon also sucked in plenty of internet slime and marketeers hoping to take advantage of said users. Bebo left the door open too long and is paying for it.

So far, networks that are able to scale their abuse departments and detection capabilities are sucking in all the traffic the lesser quality networks have given up.

Want to see an inverse of the Bebo Graph above? Check out Facebook:

Comparing the two graphs above make it clear that user experience wins wars in Social Media. Will most of these 2nd tier networks (such as Bebo, Hi5, etc) simply dry up and disappear while Facebook doubles up on traffic again over the next year? I’d put my money on it, but we’ll have to wait and see.

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