Banner optimizers on affiliate networks feel more like a meat grinder than optimized rotation. If you’re like me, you’ve checked out all these “optimized” banner rotators at Clickbooth and other networks. You’ve probably also seen that these “optimized” rotators are the worst performing adverts you’ve placed since those affiliate banners for fire places in 1995 (if you remember these, you are a ninja).
Most ad networks rely on your assigned Affiliate Manager to optimize the ads in said rotation and this is where the ball gets dropped. We’ll never know if the technology is any good because it’s bombarded with unproductive offers that no one would run on their site if they had the choice (feel like turning your computer in a TV tuner, lolz).
If you do not run volume and have a great relationship with your Affiliate Manager you are already dead in the water on optimized rotation.
Clickbooth has a small advantage because they allow webmasters to choose which offers are in rotation (if your AM ever gets back to you, some are good there, some you will never hear from for years, hope you got a good one), but their interface is not very intuitive. Most campaigns you select take a few days for approval, then a few days to see if it works or not for whatever GEO you’re showing it in, then the process keeps repeating and weeks go by before you nail down the right offer, and then it goes stale in 5 days.
Anyone with a wordpress plugin that rotates and geo target ads can generally outperform these rotators by 100 to 1 margin. There is a huge void right now someone could fill with an intelligent adserver. Unfortunately, none exist that I can find.
If you’re using optimized rotation and it’s working well for you please contact me 812.480.8889
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