Keyword Density Analyzer Tool

I was surfing around to see the latest Keyword Density tools that were out there and ran into the Article Underground Tool.   This thing offers a variety of feedback on various SEO points as it analyzes your site.  Give it a spin and see what you think.

Things To Write In Your Business Blog

Great News! Your boss has informed you the friendly IT department has setup a personal blog area for each staff member, linked to from the primary corporate site, now what the hell are you going to include on this thing?  If you can’t figure out the first step you aren’t alone, I’ll be your teammate.

Things I’ve ruled out posting about :

What I did over the weekend.  Why I hate Mondays and weekends.  Trade Secrets.  Trying to define what Sensitive Information is or isn’t.

Things I consider positive about this type of blog:

It’s like a brochure for yourself, that is up to date and evolves.  The entire blog should be a carefully crafted sales pitch that doesn’t offend the user by making them feel like they are reading a bunch of bullcrap.   If you, or your products/services suck, you should not create a blog.   Tell your boss it will hurt your sales.

I think including brief posts about potential deals in a way that strokes the potential client’s ego could be a useful tool depending on what industry you are in .  You can always remove the post (or edit it) if they don’t sign.

If you don’t plan to update your blog more than twice per month, you should make sure the date tags are basically removed from the major areas and only contained on the posted article’s page itself.  This will keep your primary blog area from seeming outdated.

Here are the top 10 business benefits of blogging.

1. Search Engine Marketing
Spidering search engines like Google love websites that are regularly updated with fresh, well written, keyword-rich content. People will be able to find your website more easily (because Google will list more pages), Google will re-index your site more frequently (meaning new pages you put online will appear in the search results more quickly) and it will also give your rankings a boost

2. Direct Communications
Over time will you will build up a readership of people who have subscribed to receive updates to your blog because they are interested in what you have to say. Every time you publish a new article it gets pushed out to all your readers giving you the ability to communicate directly with your target audience. For example we are primarily a web design company so we write about web design and everything relating to it.

3. Brand Building
A blog is a great way to get your brand in front of thousands of people who otherwise would never know you existed.

4. Competitive Differentiation
How will your potential customers know what makes you different from your competitors? You will tell them on your blog! Show them how you work, what sets you apart and how your solution to their challenges is unique.

5. Relational Marketing
Successful selling is all about building relationships. By posting honest, transparent, heart-felt articles on your blog you will instill trust and respect in your potential customers. The best blogs are a 2-way communication where your readers can comment on your articles. This interaction gets them more involved and more engaged.

6. Social Media Marketing
Community sites such as Facebook and MySpace, and social bookmarking sites like delicious, Stumbleupon and digg can produce astounding results. If you are lucky enough to have one of your blog articles go ‘viral’ on one of these sites you should brace yourself for a surge of new website visitors and possibly some high quality inbound links.

7. Media & Public Relations
The chances are if you are running a blog but your competitors are not the media will contact you, not them.

8. Position Yourself as an Expert
Are you an expert in your field? Well tell the world on your blog. If you really know what you are talking about people will pay attention and before you know it you will have a dedicated following of readers who hang on your every word! These people are also far more likely to buy from you.

9. Reputation Management
Do you know what is being said about you online? Do you have a platform to counter any negative press your company is receiving? With a blog you do. It is one way you can help to manage your online reputation.

10. Low Cost
Setting up a blog doesn’t cost very much and maintaining one costs practically nothing.

Special Thanks to Simon Rycoft from the Benefits List.

Free Keyword Suggestion Tool

Adwords Free Keyword Suggestion Tool is a great resource to use when you are trying to pick the name of a new domain, a new directory, or a new article title.

Partnering with ClickBooth.com to fill inventory on publishing sites.

After being accepted by http://ClickBooth.com…(visit external link) I’ve placed on of their geo-optimized banner rotators on http://SiteSled.com…(visit external link).  After this runs for a few weeks I will post the conversion/$  data.

I must say that ClickBooth has a really nice skin on their DirectTrack software.  They have a lot of exclusive campaigns and the payouts look great.   You can easily talk with your represenative over AIM or other instant messenger.    We’ll see how the payouts look soon enough.