If I’ve worked with you over the past several years chances are it was on something related to marketing online dating brands. Online dating has been a huge driver for the social marketing division of FireCyde, where we’ve focused time managing those ads for over 3 years.
Right now we’re seeing the lowest prices ever for desktop and mobile traffic acquisition via the self serve ad platform.
FireCyde is testing as many online dating offers as possible, buried up to our necks in traffic inventory. If you’d like to purchase traffic for your dating site or a product targeted to single adults please contact us asap.
We’re seeing prices average between $0.10 and $0.25 for ads targeted to singles, a large demographic producing substantial volume on a consistent basis. This same traffic costs 3-4x more just 6 months ago.
Why So Cheap?
As the affiliate marketing complex disintegrated in 2012, dating websites took a huge hit – a key value point of online dating is monetizing the information people are willing to disclose to find their match – without offers to monetize this data the value of new members began to plummet and most dating sites were forced to reduce the payout for affiliates. Lower payouts resulted in lower bids from affiliates at ad auctions and self serve networks.
Weakness in the industry allowed for some much needed consolidation. As ad prices are bottoming out we’re starting to see some large scale buys from some of largest companies in the space.
Many companies went back to the drawing board and were forced to develop new features and real value propositions to monetize their existing member base. Small fees for small features add up fast at scale.
This flight to quality across the online dating industry is resulting in a better user experience for members. The drive for quality and value-add premium features will create new opportunities to monetize traffic for marketers. Less competition and inexpensive ad space should allow companies to test and optimize their dating services much faster.