Sep 112013

If I’ve worked with you over the past several years chances are it was on something related to marketing online dating brands. Online dating has been a huge driver for the social marketing division of FireCyde, where we’ve focused time managing those ads for over 3 years.

Right now we’re seeing the lowest prices ever for desktop and mobile traffic acquisition via the self serve ad platform.

FireCyde is testing as many online dating offers as possible, buried up to our necks in traffic inventory. If you’d like to purchase traffic for your dating site or a product targeted to single adults please contact us asap.

How Cheap?
We’re seeing prices average between $0.10 and $0.25 for ads targeted to singles, a large demographic producing substantial volume on a consistent basis. This same traffic costs 3-4x more just 6 months ago.

Why So Cheap?
As the affiliate marketing complex disintegrated in 2012, dating websites took a huge hit – a key value point of online dating is monetizing the information people are willing to disclose to find their match – without offers to monetize this data the value of new members began to plummet and most dating sites were forced to reduce the payout for affiliates. Lower payouts resulted in lower bids from affiliates at ad auctions and self serve networks.

The Turn
Weakness in the industry allowed for some much needed consolidation. As ad prices are bottoming out we’re starting to see some large scale buys from some of largest companies in the space.

Many companies went back to the drawing board and were forced to develop new features and real value propositions to monetize their existing member base. Small fees for small features add up fast at scale.

This flight to quality across the online dating industry is resulting in a better user experience for members. The drive for quality and value-add premium features will create new opportunities to monetize traffic for marketers. Less competition and inexpensive ad space should allow companies to test and optimize their dating services much faster.

 Posted by at 7:14 pm
Oct 012012
Seamus James Launches

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Sep 262012
Mass Unfollow Stale Twitter Accounts Like A Boss

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Sep 252012
The Bing Promoted Tweets Disaster

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Sep 192012
Twitter Branding Gets Easier

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Sep 122012
TechCrunch Disrupt Conference 2012 Review

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Sep 122012
Hackers Target and

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Sep 112012
Remove Facebook Ads

Ask any Facebook user about Facebook Ads – they only want one thing – less of them. In an attempt to boost revenue and appease Wall Street, Facebook has been rolling out a ton of announcements over the past few weeks about additional ad placement on user pages, search results and third party sites – […]

Aug 042012
What Are Promoted Tweets?

Twitter Ads can put your tweets in front of users you want to specifically target, based on geography and time of day both on desktop and mobile devices. Promoted Tweets allow you to set a budget and bid per click on the URL contained in your tweet from those targeted users. Cost per click (CPC) […]

Jun 162012
Lessons Steve Jobs Taught Guy Kawasaki At Apple

Let Guy Kawasaki motivate and inspire you (seriously) with these 11 lessons he learned from Steve Jobs while working at Apple. This was an impromptu speech Guy presented immediately following Steve Job’s Death. Although the entire video lasts in excess of 40 minutes, the speech wraps up in about 28 minutes – followed by Q&A. […]